Sunday, April 21, 2024
HomeTechnologySEOTrends in Content Localization - Moz

Trends in Content Localization – Moz

Date:

Related stories

WhatsApp to allow rearranging favorite contacts

WABetaInfo spotted a handy new feature coming to...

Fallout TV Show Easter Eggs, Old Gaming Kiosks, And More Big News

A favorite pastime of Kotaku is spotting the...

Embracing Rejection and Learning to Let it Go

“I’m sorry, you are simply not what we...

Is the Lyma Laser Worth It? Here’s My Honest Review

The brand and the dermatologists we spoke with...

Let This Pro Planner Help You Create A Stellar Recruitment Event

Event planning is about more than space and...
spot_imgspot_img


Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.

Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.

Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.



Source link

Latest stories

spot_img