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The Launch: June’s Hottest Fashion Drops


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Who: Maisie Wilen

What: Swimwear capsule collection

Where: Available online at

Why: After debuting her collection via holograms last New York Fashion Week, digital-first designer Maisie Schloss, founder and creative director of Maisie Wilen, is once again expanding into swimwear—and the timing couldn’t be more apropos. Her namesake brand’s third capsule will include four styles: a one-piece, a bandeau top, tie-side bottoms, and a tankini top in a trendy handkerchief style, all featuring the designer’s trademark psychedelic prints, beloved by celebs from Kylie Jenner to Christina Aguilera. “Since Maisie Wilen is known for its flattering form-fitting shapes and fun prints, swimwear felt like a natural progression for us,” Schloss, who worked as a swimwear designer early in her career, exclusively tells “I love how playful yet practical our swim pieces are.” Practical, indeed—prices range from $80 to $195.

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