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Google’s search results aren’t set in stone—they’re always changing.But when there’s a major change in search intent for a keyword, the top websites...
We’ve passed the high-water mark of content marketing—at least, content marketing in its current form.After thirteen years in content marketing, I think it’s...
Much of marketing today is built on the idea that education is enough. Provide a searcher with functional, half-decent information, and we’re halfway...
