Behr has just named its 2025 paint color of the year, a stark contrast from Valspar and HGTV Home’s cool blue picks. If you love dark, moody rooms and 90s nostalgia, Behr’s Color of the Year, Rumors, will be up your alley.
Behr’s Paint Color of the Year 2025—Rumors (MQ1-15)
Rumors is a deep ruby red. It has a warm purple undertone and can coordinate with many shades, including pinks, whites, beiges, and greens. It’s appropriate for walls, ceilings, color drenching, and even cabinets.
In Behr’s photos of the 2025 color of the year, they use a satin finish for trim and cabinets and a flat finish for the walls, which we would also recommend.Other Colors in Behr’s 2025 Color Trend Forecast.
Behr’s 2025 color trend forecast includes fifteen other colors, a mix of warm and cool tones.
- Nutmeg Frost (S210-1): A light tan with peach undertones.
- Blank Canvas (DC-003): White with a warm undertone.
- Even Better Beige (DC-010): A mid-toned to light neutral beige.
- Frosted Jade (PPU11-13): A calming green-gray.
- Rock Crystal (MQ3-28): Light gray with a lilac undertone.
- Jackfruit (PPU6-07): An energetic yellow orange.
- Oxford Street (N270-4): A natural golden brown.
- Wild Truffle (HDC-NT-27B): A midtone brown-gray shade.
- Boreal (N420-5): An elevated green with a gray undertone.
- Aerial View (S530-3): A tranquil but saturated sky blue.
- Colorful Leaves (M190-7): A rust color reminiscent of fallen leaves.
- Gardener’s Soil (MQ2-54): A shade of black-brown.
- Amazon Jungle (PPU9-24): Warm and saturated green.
- Black Sapphire (PPU15-19): A deep blue-black, perfect for making a statement.
- Cracked Pepper (PPU18-01): Classic soft black.
What Do We Think About Behr’s Color of the Year?
Behr got it right with their 2025 Color of the Year, Rumors.
Nostalgic, moody, and elevated designs are trending, and Rumors looks like it came from the set of a 1990s movie. It’s also a deep, rich shade that works beautifully for color drenching and would fit bookshelf wealth and quiet luxury aesthetics.
