The most annoying and stupid people on the internet have been screaming about Jaguar’s “woke” rebrand for almost a month now, despite the teaser campaign being extremely typical fashion-adjacent stuff that’s fitting for the new concept’s launch happening at Miami Art Week, and the “Copy Nothing” tagline actually being the company founder Sir William Lyons’ original saying, not something a new ad agency came up with. Now none of that discourse matters, as the new Jaguar Type 00 concept has been revealed, and we can have discourse about what it’s actually like instead. – Daniel Golson Read More
