Businesses are spending billions of dollars yearly to get more visitors from search engines like Google.
The reason is simple: traffic from search engines is golden.
Did you know that $129.6 billion is the projected size of the global SEO market by 2030? (Source: Research and Markets).
But, most people don’t get the required ROI (Return on Investment) from their efforts. Do you know why? They don’t find the RIGHT balance while doing SEO.
If you’re also one of them, this post is for you where you’ll find what you need to balance when doing SEO in 2024. Let’s get started.
5 Things You Need to Balance When Doing SEO in 2024
1. User Experience vs. Search Engine Signals
No matter your niche, focus on UX (user experience). At the same time, you can’t ignore search signals as well.
User Experience (UX): Google gives top priority to UX signals, as they indicate how users interact with your content. So, focus on improving UX signals such as;
- Click through rate from search
- Optimizing your page load speed between 1-3 seconds
- Making your website mobile-responsive
- Satisfying the search INTENT
Search Engine Signals: You can’t ignore search signals such as keywords, backlinks, informative content, etc.
Always target relevant keywords and optimize your pages by crafting compelling titles and meta descriptions. Also, build high-quality backlinks from relevant websites to improve your website’s authority.
While doing keyword research, focus on the searchers’ INTENT. That’s how you can create highly informative content or products that are useful to your target audience. Make sure to build topical authority if you want to compete with BIG players in your niche.
If you had to focus only ONE thing from the above, focus on UX first and search signals second.
2. Quality vs. Quantity
Finding the “quality vs. quantity” sweet spot is extremely important for SEO success.
Quality: You should create high-quality and HELPFUL content that solves or entertains your target audience. No matter what industry you’re in, if your content is not informative, you won’t get traffic from Google.
Quantity: You also need to maintain a CONSISTENT content publishing schedule, whether it’s daily, weekly, or monthly. That’s the only way to improve your search traffic, as search engines ALWAYS prefer FRESH content over old content.
It’s better to focus on publishing 1 high-quality content than publishing 3 mediocre blog posts a week. Quality always beats quantity. Try to create 10x better content than your competitors.
3. Budget vs. ROI
Some people spend millions of dollars every year on SEO, while others spend several thousand dollars. You can spend as much as possible if you get enough ROI.
Budget: You need to determine how much to invest in SEO, including SEO tools, content creation, link building, etc. You should also decide which SEO activities will give you the BEST potential return based on your budget constraints.
ROI: You must track important SEO metrics like organic traffic, keyword rankings, conversions, and sales. That’s how you can find out the impact of your SEO efforts. Don’t be afraid to spend more (or less) depending on your ROI.
Remember, SEO is a constant process. You need to invest money to generate results consistently.
4. Traffic vs. Conversions
In SEO, traffic is everything, right? Wrong. Conversions are equally important. Traffic is the number of people who visit your website, while conversions are the number of people who take a desired action, such as purchasing something.
Traffic: You must focus on generating as much traffic from Google as possible. Analyze your competitors’ traffic-generating pages. See how you can replicate their success.
Traffic is really the lifeblood of any successful online business. The key here is to target the RIGHT keywords, build links and create amazing content to attract the RIGHT audience to your website from search engines.
Conversions: You can’t ignore conversions while focusing on traffic. What’s the point of generating 1000 visitors daily if none convert into a sale? That’s why you need to balance conversions when doing SEO.
5. Short-Term vs. Long-Term Gains
SEO can be a game of both quick results and long-term rewards. So, you must find a balance while doing SEO.
Short-Term Gains: Sometimes, you may need to see quick results on some of your pages to generate more leads or sales. So, you need to implement specific tactics to get short-term results.
A few examples include;
- Targeting trending keywords or using quick link-building tactics like Parasite SEO can give you a QUICK surge in your website traffic.
- There are certain SEO tactics, like on-page optimization and technical fixes, can bring you more search traffic within a few weeks or months.
Long-Term Gains: Short-term gains are only temporary. If you want serious results from SEO, you need to have a vision such as building brand authority and earning backlinks from authority websites over time.
Connect with other bloggers and influencers in your industry. Publish guest posts on their blogs and try to acquire as many relevant links as possible. The only way to survive in the world of SEO is to focus on improving your website’s authority.
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Final thoughts
Remember, a successful SEO strategy is a marathon, not a sprint.
It involves implementing A LOT of tactics. That’s why you need to find the right balance while doing SEO. Focus on building a SOLID foundation through quality content, user experience and relevant backlinks.
Keep an eye on your results. Make changes if something is NOT working. Let us know if you have any further questions about SEO.
