Best Time to Post on Pinterest in 2023 [New Study]

Looking for the best pinning time for maximum engagements? You came to the right place.

After conducting a comprehensive study on the Pinterest algorithm, analytics, and pinning time reports from various experts, We came up with the list of Best Pinning and Worst Pinning times. 

Why trust our report?

We have considered our own Pinterest split testing results, research from other experts, and other factors such as the Pinterest algorithm, Pinterest demographics, seasonal trends, pinning frequency, audience insights, and other valuable metrics while creating the report on Best Pinning Time.

And by following the pinning time listed below, we have gained some SERIOUS growth results on Pinterest. By following us on Pinterest, You can see how we created pins and promote our blog there.

Our last 90 days Pinterest growth report:

Best Time to Post on Pinterest 2023: A Quick Report

In the world of social media, timing plays a crucial role in ensuring the success of your posts. With millions of users scrolling through their feeds, capturing their attention at the right moment can significantly boost your reach and engagement. 

When it comes to Pinterest, one of the most popular visual discovery platforms, understanding the best time to post can make all the difference in maximizing your presence and ultimately in making money.

To understand the importance of timing on Pinterest, knowing how the platform’s algorithm works is essential. Pinterest uses a complex algorithm that considers different factors when deciding which content to show users.

These factors include pin quality, relevance, user interests, and, indeed, timing. 

By posting at the correct times, you can increase the visibility of your pins, leading to higher engagement and increased chances of being discovered by new users. It is one of the best Pinterest marketing strategies you can use today.

Best Time to Post on Pinterest At a Glance:

As per a new report, experts say the best engagement days to produce pins are Sunday, Monday, and Tuesday. Sunday best hours: 8:00 PM, 12:00 PM, 9:00 PM, 10:00 PM, and 4:00 PM. Monday’s best hours:  8:00 PM, 4:00 PM, 2:00 PM, 9:00 PM, and 3:00 PM. And finally Tuesday, the best hours for pins are 8:00 PM, 9:00 PM, 3:00 PM, 4:00 PM, and 2:00 PM.

Sunday Pinning Time (Best to Worst)

Many experts have declared Sunday (Weekends) the best time period to post on social media platforms. 

Sprout Social analyzed 35k user accounts, CoSchedule studied 35 million posts and they totally agree with the fact that Sunday produces the best engagement not just on Pinterest but on other social platforms too. 

The reason is simple – “Weekends”. People are more likely to spend their weekends off the phone and either they spend their weekends with their loved ones or do shopping or go on vacation.

However, as per an American time survey, 40% of people engaged in housework – Meaning they don’t go out and usually spend their time in household chores and finally scrolling through social media.

Meaning the potential is there, but lesser compared to other days.

So if you’re looking for the best pin timing, especially for Sundays, Try to post either in the early morning (6:00 AM – 12:00 PM) or in the evenings (8:00 PM – 10:00 PM)

Monday Pinning Time (Best to Worst)

Monday holds up the 2nd position in the list of best days for social media engagement. If your audience involves an age group of working individuals then try to post 2-3 hours prior to their working period ends or target the hours after they reach home.

Tuesday Pinning Time (Best to Worst)

Tuesday holds the 3rd position among 7 days of best engagement. On Tuesday, The general best time to post on social media is reported as between 9:00 AM to 1:00 PM noon. However, On Pinterest, these are the Tuesday hours that receive the maximum engagement:

Wednesday Pinning Time (Best to Worst)

Thursday Pinning Time (Best to Worst)

CoSchedule report states, Thursday ranked 3 when we talk about the most posts published in a day by the organizations. However, the Engagement level is slightly low or lies in the middle compared to other days.

If you’re looking to pin on Thursday, these are the times you should pick:

Friday Pinning Time (Best to Worst)

Friday night is the highest engagement day as per the Pinterest study of SproutSocial & CoSchedule. Also, Oberlo also revealed that the Weekends (Friday till Sunday) produce the maximum online sales. So if you’re an eCommerce business, then Pinning product pins during the weekend brings fruitful results for you.

Saturday Pinning Time (Best to Worst)

How to Figure Out Your Best Time to Post on Pinterest [New Ways]

For our BloggersPassion Pinterest Channel, we generally believe in experimenting with different time slots recommended by industry experts. You’ve already seen those time slots mentioned above.

In a nutshell, the only 3 best ways to figure out the best pinning slots are:

• Using Google Analytics
• Using Pin Slot Experiment
• Using Social Media Marketing Tools

Google Analytics & Pinterest Integration

Pinterest does have its own analytics, However, information on “Best Pinning Slots” is still not accessible. 

But if you have claimed your Pinterest account with your website and generally promote your site pages via putting up the URLs on Pins, then you can possibly extract the best pinning slots through GA.

Quick Note: Your website should also be linked to Google Analytics.

Once you logged into Google Analytics, you have to search for these two queries:

• Best Traffic Day Pinterest.com – It will fetch the best days your website receives traffic from Pinterest
• Best Traffic Hour Pinterest.com – It will give you the best hours

By getting the best days & hours, you can reschedule your Pinterest Pins accordingly.

Pin Slot Experiment: 

Experimentation is key to finding the optimal posting times for your audience. In this, We’ll test different time slots and analyze the performance metrics of your pins.

This is how the Pin slot experiment works:

• Make a list of popular Pinterest boards around your niche
• Create Pins 
• Upload one Pin each day to different Pinterest boards and ensure a time difference between them. 
• Note down the Pin time and day in an Excel sheet
• Do this experiment for 30 days
• Check Pinterest analytics and see which Pin gets more engagement.

By doing this, you’ll surely get a perfect Pinning time pattern.

Using Social Media Marketing Tools:

Social Media Marketing tools are a great way to implement your social calendar throughout the month. The main operation of such tools is to schedule users to post on different social media platforms including Pinterest, Facebook, Instagram, Twitter, etc.

Not just schedule, These tools also track the performance of your social media posts. In other words, you can easily extract the timings of the pins which receive maximum engagement.

Factors & Tips to Consider for Pinterest Timing:

Pinterest Demographic Analysis:

Before determining the best Pinterest posting times, it’s crucial to understand your target audience. Analyze their demographics, such as age, location, timezone, and interests. 

Pinterest Audience insights tab should be the solution to learning everything about your audience.

By aligning your posting schedule with your audience’s online activity patterns, you can ensure your content reaches them when they are most likely to be active on Pinterest. You can use the data to identify peak usage periods, popular categories, and top-performing pins. 

By analyzing this information, you can tailor your posting schedule to match the Pin times when your audience is most active and receptive to your content.

Seasonal & Trend Considerations:

Take into account seasonal events, holidays, and relevant trends. During these periods, user activity on Pinterest tends to surge as people search for inspiration and ideas. 

By aligning your content with these events, you can leverage the increased interest and engagement to your advantage.

During the holidays, people tend to browse Pinterest all day. However, late evening and morning to early noon receive peak traffic.

Morning, Afternoon, or Evening:

Pinterest activity varies throughout the day, so it’s essential to understand the best time frames for posting. 

Generally, mornings and evenings tend to be high-traffic periods when users are likely to browse Pinterest for inspiration and ideas. 

However, it’s worth experimenting with different time slots to identify the ones that produce the best results for your specific audience.

Weekday vs. Weekend:

Consider the differences in user behavior between weekdays and weekends.

Weekdays often witness a higher level of engagement, particularly during lunch breaks and after work hours. 

On the other hand, weekends offer more easy going browsing opportunities, with users spending more time exploring Pinterest. 

Maintaining a balance between weekday and weekend posting can help you maximize your overall reach.

Pinning Frequency:

Does Pinning Frequency Matter? Yes, it does. If you can’t maintain consistency no matter whatever Pinning time you choose, your efforts will fail.

Pinning regularly keeps your content fresh and increases audience reach. However, avoid overwhelming your followers with an excessive number of pins.

Related Resources:

FAQs: Best Time to Post on Pinterest

Related Pinterest Resources:

Final Words

Timing is a critical factor in achieving success on Pinterest. By understanding your audience, analyzing Pinterest analytics, and considering seasonal trends, you can identify the best times to post your content. 

Remember to experiment, monitor results, and adapt your strategy accordingly.

Data Sources: CoSchedule, SocialPilot, HootSuite, SproutSocial, American Time Survey, Oberlo

So what are your thoughts on the Pinterest Pin timing? Do you know any hack we don’t know about? Let us know in the comments.