Instagram, and increasingly TikTok, have fallen afoul of the Bootleg Ratio, offering mostly reposted, clout-chasing content that slowly turns viewers off (Russell Brandom/The Verge)

Russell Brandom / The Verge:

Instagram, and increasingly TikTok, have fallen afoul of the Bootleg Ratio, offering mostly reposted, clout-chasing content that slowly turns viewers off  —  TikTok is changing. … That stuff is still on the platform, but it’s largely fallen off my For You page, replaced by Tim Robinson sketches and funny animal videos.