Looking for the best content marketing tools? Are you finding ways to save more time on content creation? You’re in the right place.
As a marketer, you know the importance of creating valuable content for your audience.
Engaging content is what helps you with better conversions and sales.
But what tools can you use to save time and money on content marketing? From writing to promoting, there are many different tools out there that can make your job easier.
In this post, you’ll discover;
- Best 15 tools for content marketing
- Pros and cons of each tool
- Pricing plans and free trials
So whether you’re just getting started in content marketing or looking for new ways to save time, read on for some great suggestions.
15 Top Content Marketing Tools to Use in 2022 [Tried & Tested]
1. Semrush
What’s the purpose: Semrush is useful for managing all your SEO tasks.
Pros:
- Semrush is the COMPLETE SEO toolkit that you’ll ever need as you’ll get access to 55+ tools and reports on Semrush
- It offers a keyword magic tool that has over 22 billion keywords
- You can track any keywords, domains, and competitors on Google using its SERP tracking tools
- It has a huge backlink database of over 43 trillion backlinks
- You can use its “Backlink Audit Tool” to monitor your backlink profile to easily fix spammy links, avoid Google penalties, etc.
- It can be used as a competitor research tool as you can find traffic, keywords, and backlinks of ANY website in the world
- It offers a “Site Audit” feature that helps you find and fix your website’s SEO and technical issues
- Analyze your competitors’ social media and increase your social media engagement with its social media tools
- Perform an in-depth analysis of your competitor’s ads in minutes
- Gives you access to local SEO tools to easily optimize your site or store for local searches
- Its on-page checker offers suggestions on improving your existing pages for your target keywords
- Above all, Semrush offers a 30-day free trial with all the features
Cons:
- Semrush is slightly expensive when compared to its competitors (but considering the number of tools it provides, Semrush is worth every penny!).
Pricing: Semrush offers the following three pricing plans.
1. Pro: This is a budget-friendly plan from Semrush which is great for beginners and website owners. It costs you $99.95 per month (when billed annually) and offers SEO, social, and PPC tools including the following.
- 5 projects
- 500 keywords to track
- 10,000 results per report
2. Guru: This plan is perfect for agencies and mid-size businesses. This plan costs $191.62 per month (when billed annually) and offers all Pro features plus Content Marketing Toolkit, historical data, multi-location, and device tracking including the following.
- 15 projects
- 1,500 keywords to track
- 30,000 results per report
3. Business: This plan is perfect for agencies and mid-size businesses. This plan costs $374.95 per month (when billed annually) and offers all All Guru features plus extended limits, API access, and PLA analytics including the following.
- 40 projects
- 5,000 keywords to track
- 50,000 results per report
So what are you waiting for?
Activate Semrush 30-Day FREE Trial
If you want to know more, read our unbiased Semrush review to learn more about this amazing tool.
2. Grammarly
What’s the purpose: Grammarly is useful for content creation and grammar correction.
Pros:
- Grammarly is an accurate grammar checking tool as it helps you easily find grammar issues within your content
- It also offers plagiarism detection that checks over 16 billion web pages
- Checks punctuation grammar, context, and sentence structure
- It also offers a free version along with a browser extension to help you fix your grammar while working on the web
- Grammarly premium helps you set a writing tone and offers excellent suggestions based on the writing tone
Cons:
- Huge lags when you’re editing a lot of text
Pricing: Grammarly offers a free version which is useful for most beginners. But if you want to unlock all its features, go with its premium version and the details are listed below.
1. Premium: This plan costs you $12 per month which is useful for clarity, vocabulary, and writing tone improvements.
Here’s what you’ll get with this plan;
- Full-sentence rewrites
- Word choice
- Tone suggestions
- Plagiarism detection
2. Business: This plan costs you $15/per member per month and is suitable for teams, organizations, and enterprises. Here’s what you’ll get with this plan;
- Everything in the Premium plan
- Style guide
- Snippets
- Brand tones
- Analytics dashboard
- Account roles and permissions
So what are you waiting for?
Read: Grammarly Review 2022: Incredible Tool to Improve Your Writing Skills
3. WordPress
What’s the purpose: WordPress is a popular CMS (Content Management System) that helps you easily create a beautiful website or blog.
Pros:
- WordPress.org is free, open-source, and easy to use
- WordPress.org gives you full control over your website as you can run ads, post anything you want and customize your site however you like
- Gives you access to plugins that can help you manage your site better
- There are a ton of free plugins and themes available
- You can make money from your WordPress site by using AdSense, running banner ads, selling your own products, promoting affiliate products, etc
- With WordPress, you can create an online store to sell digital or physical products
- You can also create online courses or membership sites using WordPress
- It is SEO-friendly and there are a ton of plugins and themes available to make your site search engine friendly
Cons:
- Self-hosted WordPress platform is free to use, but you need to spend money on the domain, web hosting, etc.
Pricing: WordPress.org is a free CMS and open-source. However, you need to purchase domain and web hosting to start a blog or website.
For web hosting purposes, we highly recommend Bluehost as it’s the official recommended web host by WordPress itself.
Bluehost also offers a free domain so you don’t have to pay extra for domain registration. In case you’re looking for affordable hosting plans, go with Bluehost’s shared hosting plans which are listed below.
1. Basic: This is the starter plan from Bluehost which costs you just $2.95 per month and can be used to install 1 website. It offers features like a free domain, free CDN, and SSL along with 10 GB of storage.
2. Plus: This plan costs you $5.45 per month where you can install unlimited sites. It offers 20 GB SSD storage.
3. Choice Plus: This plan costs you $5.45 per month where you can install unlimited sites. It offers 40 GB SSD storage along with free domain privacy and backups.
You can read our detailed guide on how to start a blog to find out how you can use Bluehost to launch your blog or website.
4. RankMath
What’s the purpose: Rank Math is a WordPress plugin that gives you complete control over your website’s on-page SEO.
Pros:
- It is the perfect plugin to optimize your blog posts and pages for your target keywords
- Offers Google Analytics integration
- Rank Math provides “FAQ Schema Block” which helps you include FAQs and appear them in the SERPs
- It lets you track your keywords and their current search positions
- Offers Advanced Schema Generator
- Rank Math generates search engine compatible XML Sitemaps for your website
- It is fully compatible with the video sitemap
- It automatically adds ALT and Title attributes to all your images
- Rank Math offers “Google Index Status” which helps you track the current index status of your pages
- It also offers a free version which is suitable for beginners
Cons:
- The free version is very basic with limited features
Pricing: Rank Math Pro offers the following 3 pricing options.
1. Pro: This plan is perfect for bloggers and individuals which costs you $59 a year and offers the following features.
- Supports unlimited personal sites
- Free 15 Content AI Credits
- Track 500 Keywords
2. Business: This plan is perfect for freelancers and businesses which cost you $199 a year and offers the following features.
- Supports 100 client websites
- Free 125 Content AI Credits
- Track 10,000 Keywords
3. Agency: This plan is perfect for agencies that cost you $499 a year and offer the following features.
- Supports 500 client websites
- Free 600 Content AI Credits
- Track 50,000 Keywords
Use the link below to grab the Rank Math premium version at the best prices.
You can also read our review of the Rank Math plugin to find more details.
5. BuzzSumo
What’s the purpose: Buzzsumo is a powerful tool that helps you identify what content is popular by topic or on any website.
Pros:
- View backlink count for ANY URL
- See the most shared content for any website
- You can easily analyze top-performing content for any topic or website
- Easily share content across various social networks including Facebook, Twitter, and Pinterest
- You’ll get access to their archive of 8 billion articles worldwide to easily identify popular content
- Easily discover influencers based on topic or keywords
- Use their content insights to generate ideas
- BuzzSumo monitors your competitors, brand mentions, and industry updates
- Offers a free version as well but with limited searches
Cons:
- The pricing is expensive as its basic plan starts at $99 per month
Pricing: BuzzSumo offers a free plan with 10 free searches a month. If you want more features and higher limits, go with their premium plans which are mentioned below.
1. Pro: This plan costs you $79 per month (if billed annually) and offers the following features.
- Unlimited Monthly Searches
- 1 year of data
- 5 Users
- 5 Alerts
- 50 Exports/month
- Unlimited Projects and items
- 10 Custom Feeds
2. Plus: This plan costs you $179 per month (if billed annually) and offers the following features.
- Unlimited Monthly Searches
- 1 year of data
- 10 Users
- 10 Alerts
- 150 Exports/month
- Unlimited Projects and items
- 20 Custom Feeds
3. Large: This plan costs you $299 per month (if billed annually) and offers the following features.
- Unlimited Monthly Searches
- 1 year of data
- 15 Users
- 30 Alerts
- 200 Exports/month
- Unlimited Projects and items
- 50 Custom Feeds
Try BuzzSumo 30 Days FREE Trial
6. Canva
What’s the purpose: Canva is an online graphic design tool to create blog images, social media posts, logos, video thumbnails, etc.
Pros:
- Drag-and-drop editor for easy customizations
- 250,000+ free templates
- 100+ design types to create social media posts, presentations, featured images for blog posts, etc
- 1+ million free photos and graphics
- Access to a ton of printable products to design
- It also offers a free plan which is suitable for MOST people
Cons:
- There are actually none (but if we have to nitpick, the free version is limited)
Pricing: Although Canva is free to use, if you want to get unlimited access to premium content, you should grab their paid plans which are listed below.
1. Canva Pro: This plan is suitable for individuals, solopreneurs, and freelance designers who want unlimited access to premium content. It costs you $119.99 per year where you’ll get;
- 100+ million premium stock photos, videos, audio, and graphics
- 610,000+ premium and free templates
- Schedule social media content to 8 platforms
- 1 TB cloud storage
- 24/7 customer support
2. Canva for Business: This plan is great for teams and agencies and you’ll get everything from the Pro plan. It costs you $149.90 per year (for 5 people) where you’ll get;
- Team collaboration with activity logging, assigning tasks and roles
- Team reports and insights
- 1 TB cloud storage
- 24/7 customer support
Use the following link to try it for free.
7. Google Docs
What’s the purpose: Google Docs is a free online document editor that helps you create blog posts or online documents.
Pros:
- Totally free to use
- You can add people, and edit together with secure sharing in real-time
- You can use and access from any device
- It automatically saves your data (and it offers the ability to store your documents offline)
- Edit and share multiple file types
Cons:
- It has basic editing features when compared to MS Word
Pricing: Google Docs is completely free to use.
8. Google Search Console
What’s the purpose: Google Search Console (GSC) is a free tool by Google that helps you monitor your website’s accessibility, performance, and rankings on Google.
Pros:
- It’s free to use
- Helps you find issues within your site
- Helps you optimize your site for better search rankings
- Easily check indexing status, search queries, crawling errors, etc
- It tracks your website’s search ranking changes over time
- It can help you find out which keywords or search queries are most important
Cons:
- It will take some time for beginners to fully understand how to use GSC
Pricing: Google Search Console (GSC) is totally free to use. All you need is a Google account to get started.
Get Started With Google Search Console for FREE
9. GetResponse
What’s the purpose: GetResponse is an all-in-one platform that helps you manage your email marketing, landing page creator, webinars, etc.
Pros:
- You can build and grow your email list
- You can create landing pages and it also offers a ton of templates
- You can host webinars with ease
- It offers email marketing automation to nurture your email subscribers
- The pricing is affordable
- Offers a website builder
- Provides A/B testing to increase your conversions and open rates
Cons:
- Complete marketing automation and webinars are not available in the starter plan
Pricing: GetResponse offers a forever-free plan which is enough for managing up to 500 contacts where you get the following features.
- Unlimited newsletters
- Create and host 1 landing page with a monthly limit of 1000 visitors
- Create and host 1 website and access all essential features like galleries, popups, and forms.
- Connect your domain
- Signup forms and popups
But if you want to manage more than 500 contacts, you should go with their premium pricing plans which are listed below.
1. Email marketing: This plan costs you $15.58 per month (for managing up to 1000 contacts) and goes up to $441.98/mo (for managing up to 100K contacts). It offers the following features.
- Autoresponders
- Unlimited landing pages
- Unlimited Website Builder
- Basic segmentation
- Email Scheduling
- Integrations and API
2. Marketing automation: This plan costs you $48.38 per month (for managing up to 1000 contacts) and goes up to $491.98/mo (for managing up to 100K contacts). This plan gives you the following features.
- All the features from the Email marketing plan
- Marketing automation
- Event-based automation
- Webinars
- Advanced segmentation
- Contact scoring
- Sales funnels
3. eCommerce marketing: This plan costs you $97.58 per month (for managing up to 1000 contacts) and goes up to $573.18/mo (for managing up to 100K contacts). This plan offers the following features.
- All the features from the Marketing automation plan
- Quick transactional emails
- Ecommerce segmentation
- Abandoned cart recovery
- Promo codes
- Product recommendations
- Web push notifications
Try GetResponse 30 Days Free Trial
Read: GetResponse Review with 30 Days Free Trial
10. Trello
What’s the purpose: Trello is a list-making application that helps you easily organize plans, projects, and more.
Pros:
- Collaborate and easily manage all your projects in one place
- Offers unlimited storage
- Add files, checklists, or even automation
- Custom backgrounds & stickers
- Unlimited activity log
- Offers built-in automation
- Trello is affordable and easy to use
Cons:
- It’s mostly useful for general project management
Pricing: Trello offers a free plan which is suitable for beginners and bloggers. If you want more file storage and higher limits, go with their premium plans which are listed below.
1. Standard: This plan costs you $5 per user/month if billed annually ($6 billed monthly) where you get unlimited storage (250MB/file).
2. Premium: This plan costs you $10 per user/month if billed annually ($12.50 billed monthly) where you get unlimited storage. You’ll get all the features from the Standard plan plus;
- Workspace views: Table and Calendar
- Unlimited Workspace command runs
- Admin and security features and more
3. Enterprise: This plan costs you $17.50 per user/month if billed annually where you get unlimited storage. You’ll get all the features from the Premium plan plus;
- Unlimited Workspaces
- Organization-wide permissions
- Organization-visible boards and more
11. Jasper AI
What’s the purpose: Jasper is an AI writing assistant that automatically creates content for you.
Pros:
- Excellent AI tool for writing blog posts, product reviews, etc.
- You can create social media posts, email newsletters, etc
- It is an affordable tool as its pricing starts at just $24/mo (if billed annually)
- The Boss mode from Jasper lets you create longer articles, stories, novels, essays, and more
- Gives you access to over 50 copywriting templates
- It is extremely easy to use. All you need to do is to pick a template, give some input and the tool will create content for you.
Cons:
- Sometimes Jasper creates irrelevant content or repeated content. Also, you need to always make sure whether the content Jasper generates is original or not.
Pricing: Jasper currently has the following two pricing plans.
1. Starter: The pricing starts at $24/mo for 20K words/mo and goes up to $332/mo for 332,000 words/mo. This plan is most suited to create short-form content such as headlines, descriptions, etc.
2. Boss Mode: The pricing starts at $49/mo for 50K words/mo and goes up to $500/mo for 700,000 words/mo. This plan is most suited to create long-form content such as blog posts, reviews, stories, etc.
To get more details, check out our Jasper pricing plans.
If you want to grab its free trial with 10,000 free word credits, use the following link.
Browse More:
12. HootSuite
What’s the purpose: Hootsuite is a social media management platform that helps you schedule social media posts and monitor your performance.
Pros:
- Easily create, curate, and schedule your social media posts
- You can quickly track the performance of your social media posts and brand mentions
- Analyze your performance across all your social networks a
- Create custom reports
- You can easily monitor and manage all the incoming messages across your social networks from one place
Cons:
- It is a bit expensive social media management tool and can be overwhelming for beginners who want to use HootSuite
Pricing: HootSuite offers the following pricing options.
1. Professional: This plan costs you $49 per month which is suitable for 1 user and 10 social accounts.
2. Team: This plan costs you $179 per month which is suitable for 3 users and 20 social accounts.
3. Business: This plan costs you $739 per month which is suitable for 5 users and 35 social accounts.
13. InVideo
What’s the purpose: InVideo is an online video editor that helps you create professional videos in minutes.
Pros:
- Access to 5000+ handcrafted ready-to-use templates
- Get access to 3 million+ Stock footage and 1 million+ premium video library
- Unlimited HD video exports
- Automated Text to Speech
- Remove background images
- Make videos in any language
Cons:
- The video exporting process is time-consuming
Pricing: InVideo offers a free plan which comes with a watermark and up to 40min video duration. If you want to remove the watermark and unlock more features, go with their paid plans which are listed below.
1. Business: This plan is great for small businesses and content marketers. It costs you $15 per month and you’ll get the following features.
- No watermark on videos
- 1M+ Premium Media
- 60 HD video exports/mo
- 10 iStock media/mo
- 20 Remove background/mo
2. Unlimited: This plan is great for agencies and multiple teams. It costs you $30 per month and you’ll get the following features.
- No watermark on videos
- 1M+ Premium Media
- 120 HD video exports/mo
- Unlimited iStock media/mo
- 40 Remove background/mo
14. CrazyEgg
What’s the purpose: Crazy Egg is an analytics platform that helps you understand website visitor behavior using heatmaps so you can improve conversions and sales.
Pros:
- Offers A/B testing to test your landing pages, titles, website copy, etc
- Provides you heatmaps to identify where your visitors are clicking on your pages
- Create unlimited surveys
- You can use it on unlimited websites
- Track ad campaign traffic on your site with Confetti
- Find out how long visitors stay on your site
Cons:
- Crazy Egg can slow down page loading times (so you need to use a faster web host or CDN for better performance)
Pricing: Crazy Egg offers the following four pricing plans.
1. Basic: This plan costs you $29 per month where you’ll get the following.
- Track up to 30,000 page views per month with 3000 recordings
- Unlimited Surveys
- Unlimited A/B tests
- Unlimited Websites
- 3 months of recording storage
2. Standard: This plan costs you $29 per month where you’ll get the following things.
- Track up to 75,000 page views per month with 7500 recordings
- Unlimited Surveys
- Unlimited A/B tests
- Unlimited Websites
- 1 year of recording storage
3. Plus: This plan costs you $29 per month where you’ll get the following features.
- Track up to 150,000 page views per month with 15,000 recordings
- Unlimited Surveys
- Unlimited A/B tests
- Unlimited Websites
- 2 years of recording storage
- Priority support
4. Pro: This plan costs you $29 per month where you’ll get the following.
- Track up to 500,000 page views per month with 65,000 recordings
- Unlimited Surveys
- Unlimited A/B tests
- Unlimited Websites
- 2 years of recording storage
- Priority support
So what are you waiting for?
15. Pexels
What’s the purpose: Pexels offers a massive stock photo library with over 3.2 million free stock photos and videos.
Pros:
- All photos and videos on Pexels are free to use
- Unlimited access to their photos
- You don’t need to give image credit to use their photos and videos
- You can modify the photos and videos
- Access to millions of free Stock Photos
- Access to a ton of free Videos
- Gives access to mobile apps as well to download their high-resolution photos for free
Cons:
- There are literally none.
Pricing: Pexels is 100% free for all users.
FAQs | Content Strategy Tools
Here are a few frequently asked questions about the tools for content marketing.
What is content marketing?
Content marketing is the process of creating online content such as blog posts, videos, podcasts, and social media posts. It is often used to educate the audience about products, brands, or services.
What are the best tools for content marketing?
Here are a few top tools for content marketing;
– Semrush (for topic research and competitor analysis)
– Grammarly (for grammar correction)
– Canva (for creating amazing images)
– GetResponse (to build and grow your email list)
What are the best free content creation tools?
Here are a few free tools you can use for content creation.
– Google Docs
– Grammarly (freemium)
– Hemingway Editor
– MS Word
Which is the best tool for content writing?
You can use an AI writing assistant like JasperAI to overcome writer’s block and create content automatically. The pricing starts only at $24 per month.
What is a content strategy?
A content strategy helps you reach your target audience and grow your sales by creating engaging content in various forms such as blog posts, case studies, videos, podcasts, etc.
Related Resources:
Final thoughts on top content marketing tools
Content marketing involves so many things including writing, promotion, SEO, marketing, and so on.
That’s why you need access to the right tools especially when you’ve no time.
So what do you think about the content strategy tools mentioned here? Did we miss any of your favorite tools? Let us know your thoughts in the comments.
