What should you look for in a drugstore mascara?
When shopping for mascara, makeup artist Desiree Delia says to think about what your ultimate goal is for your eyelashes. Are you looking for length? A little volume? Or maybe both?
Volumizing and lengthening mascaras are key to creating that fake lash look without having to use any lash glue. In just two to three coats, you’ll see that your lashes appear thicker and fuller. While there are options of falsies and lash extensions, there’s nothing better than being able to get your desired lash length every day without the pricey upkeep. Plus, using a lengthening mascara is the easiest and most effective way to add some length to your lashes. Waterproof formulas become locked into the lashes, which prevents smudging.
It is also important to keep an eye out for three key things: the formula, the wand, and the removal process.
Look for a mascara that won’t clump, dries quickly, and washes off considerably easily. If you are looking for a clean product, you’ll want to consider a cruelty-free formula. If having a longer-lasting product is important to you, you should look for a waterproof formula.
To help you achieve your lash goal, it’s important to look at the mascara wand and its bristles. Delia says a fluffy brush helps to thicken the lash, whereas an hourglass-shaped brush helps to volumize the lash. “If you’re unsure, a more rectangle-shaped brush is a general brush that helps target all your needs,” she adds.
Mascara is great for making your eyes pop throughout the day, but sometimes, it can be a challenge to remove. Ensuring you’re using a product that can be easily removed with your face cleanser or wipes is important. If it’s a hassle to take off your mascara, it may not be the product for you. With waterproof mascaras, Delia explains that you must use an oil-based cleanser or baby oil to remove the mascara, and often the removal process may require some extra care. But, you’ll find that non-waterproof mascara will come off a little easier.